justgoodTV

http://www.dosomething.org/training/bootcamp

WHAT??
Since August 2009, we have delivered affordable live webcast production services to DoSomething.org, a national youth organization. The live webcast brought thousands more viewers to the DoSomething.org Social Action Bootcamps – workshops that help young people 25 and under start and grow community and social action projects.

WHY??
DoSomething.org accepts a limited number of applicants for each Social Action Bootcamp to keep the sessions more effective offline; however, the organization did not want to lose out on broadcasting valuable content to a larger audience all over the country. They also wanted to open up sessions to online audience members who have questions about the subject matter.

WHO??
About 100 entrepreneurial young people gather to learn best practices of creating and growing social action projects and organizations. Offline, participants network among themselves and also pitch their ideas to experts to gain valuable feedback. Online, thousands more gather to watch and ask questions via Twitter or Facebook chat, which are fielded by a justgood.tv producer to the DoSomething.org panel or moderator.

WHERE??
DoSomething.org is hosting six Social Action Bootcamps in different cities throughout 2010. Here is the list of the boot camp locations this year.

February 6th - Miami, FL
March 13th - New Orleans, LA
June 19th - San Francisco, CA
July 24th - Los Angeles, CA
October 16th - Chicago, IL
November 13th - New York City, NY

_{Photo taken from DoSomething.org}

IMPACT:
The live webcast increased reach of the traditionally offline event exponentially. Video players were also distributed through partner sites and shared by participants through social networks such as Twitter and Facebook.

ENGAGED 8 MINUTES per unique viewer
during livestream event

SHARED & RECONNECTING
over 100+ tweets & shares during event

REACHED 3,452 UNIQUE VIEWERS
during the event

INTERACTIVITY viewers asked real time
questions to panelist